As time changes so does our perception of beauty. Society has evolved now and inclusivity has been on the spot for the last few years. This resulted in 3 trends changing the face of the beauty industry.
In 2020, the UK’s beauty industry was worth £27 billion, and there is every reason to believe there will be more gains in the coming years. Skincare, haircare, fashion, and a host of others form the vibrant beauty industry.
According to available data, more people with entrepreneurial dreams are venturing into the industry. This boosts competition and creates a conducive environment for enhanced quality in this field. More importantly, it makes room for more people to access some form of self-care.
The beauty industry has evolved over the years, and here are some trends worth noting.
Gender-neutral beauty products
Over the years, a section of society that considered themselves a minority has achieved tremendous success in being heard. This, therefore, led to the introduction of gender-neutral beauty products.
Otherwise known as inclusive beauty, the growing demand compelled manufacturers to pay heed. In the last few years, global giants in the beauty industry added new products to their existing lines.
Calvin Klein, and Clinique, among others, have already launched gender-neutral makeup to cater to people who do not identify as male or female. Interestingly, both traditional genders can use these sex-neutral makeup lines without raising eyebrows.
Fast forward to 2019 and the first two months of 2020, Maybelline selected a male brand ambassador for the first time.
This move was in line with the growing demand for beauty products to be inclusive and unbiased. Indeed, while ‘boy beauty‘ has become more than a fad today, it has created room for diversity and inclusivity.
More focus on scalp care
That beautiful and luxurious hair cannot grow if your scalp isn’t healthy. The haircare industry has moved into science-based care to address people’s scalp problems. This led to the development of products ranging from deep cleansers and moisturising masks to caffeine treatments for hair.
Furthermore, with the high demand for hair extensions in the UK, it is logical for the industry to pay attention to scalp care. When you have extensions in your hair, you have even more responsibility to take excellent scalp care.
It is probably why many people prefer professional services for their extensions. For example, products like Vixen & Blush Hair extensions are safe for your scalp. A professional will provide guidance on how much extension is too much to weigh down on your hair roots.
Expanding product line for people of colour
In an effort to maximise profit margins and still maintain relevance, beauty companies are targeting more demographics. Some years ago, there were only limited beauty products for people of colour. While darker-skinned persons say more can be done, it is somewhat exciting that the industry is listening. In targeting people of colour, the beauty industry has expanded its respective product lines.
And although skin colour is important, various undertones need recognition. Just like a Caucasian is fair-skinned but can have a yellowish or reddish tone, the black skin has those nuances too.
Products like the Giorgio Armani neo nude glow foundation for darker skin are making waves in makeup today. IMANI also continues to be a favourite among people with darker shades.